By @Hannah Kates

Casual Browser

• Curious to explore history but doesn’t have a specific topic in mind
• Needs inspiration and prompting to get value from the archive
• Less tech-savvy and needs coaching on how to search/explore
• Contributes to virality and awareness for crowd-funding

Researcher

• Looking for a specific topic or insight for a project
• Tech savvy and comfortable with search interfaces
• More likely to accomplish interesting impactful things using the archive
• Can help provide testimonials for grant proposals